Chain Store Age: Check Out Bloomingdale’s New Small-Store Concept
By: NELSON Worldwide
Bloomingdale’s has opened its first-ever location under the “Bloomies” banner.
Located in the Mosaic District lifestyle center of Fairfax, Va., the 22,000-sq.ft. store offers a highly curated assortment of contemporary and luxury brands, tech-enabled stylists, convenient services and an on-site restaurant with indoor and outdoor seating. (By comparison, Bloomingdale’s department stores generally average 150,000 sq. ft. to 200,000 sq. ft.)
The store experience interprets the iconic Bloomingdale’s aesthetic in a fresh way, with new design concepts to drive customer discovery and highlight rotating trends. Unique carts are positioned throughout the space, showcasing fresh finds. Read more here.
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