Glossy: Shop-in-shops are everywhere — here’s what it means for stores
By: NELSON Worldwide
“What’s important is to honor the essential elements that each party brings to the table. What are those iconic assets that you just don’t mess with? Those can be font treatments, they can be illustrative opportunities, they can be color — those are the red threads that will bring in that symbiotic relationship and cohesiveness.” – Bevan Bloemendaal
Teammate and Chief Brand and Creative Officer Bevan Bloemendaal discusses brand continuity in shop-in-shop partnerships. Read more with Glossy here.
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NELSON Worldwide,
NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
