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As the retail world continues to evolve rapidly, brands must be more agile and resourceful than ever. Staying relevant depends on a retailer’s ability to continuously adapt brand experiences to better connect with consumers. This is where we come in.   

We deliver compelling experiences for both established and boutique brands all over the globe. With more than 40 years of experience boldly transforming the environments where people shop, dine, and play, our solutions are rooted in insight, shaped by ingenuity, and driven by results. We believe understanding how consumers shop, buy, and use products and services is the key to a successful retail experience that drives brand loyalty for long-term growth. 


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Transforming the Retail Experience

Blending objectivity and creativity, NELSON’s Retail Practice is committed to solving for present realities and future uncertainties to create emotional resonance, providing solutions that surpass the expected. Check out this new video that speaks to our approach in transforming all dimensions of the human experience.

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Sports-Driven Destinations

Sports have an astounding ability to unite us – it’s that irrational connection to the game that always leaves us wanting more. It drives us to compete, to connect, to cope. It’s this passion that inspires NELSON to create environments that promote wellness, cultivate excitement, and inspire greatness – from retail concepts to sports health clinics to holistic stadium-driven developments – our team understands the fan mindset and the ability to create destinations that drive engagement.

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Retail Offerings

  • Retail Design
  • Restaurant Design
  • Prototype Design & Documentation
  • Prototype Implementation
  • Flagships
  • Pop-Up Experiences
  • Shop-In-Shop’s
  • Experience Adaptations
  • Design Sprints

Bringing branded lifestyle, culinary and entertainment experiences to life for mass and luxury retailers, CPG brands and leading start-ups across flagships, prototypes, and pop-ups.

Retail Thinking


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