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Sports have an astounding ability to unite us – it’s that irrational connection to the game that always leaves us wanting more. It drives us to compete, to connect, to cope.

It’s this passion that inspires NELSON to create environments that promote wellness, cultivate excitement, and inspire greatness – from retail concepts to sports health clinics to holistic stadium-driven developments – our team understands the fan mindset and the ability to create destinations that drive engagement.


Fans drive sports, and we create the destination for fans.


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Cincinnati Reds Hall of Fame and Museum

“It was an honor to be a part of such a monumental project, not only for the city of Cincinnati, but for Major League Baseball. This partnership allowed us to create a truly transformative environment where visitors can become immersed in the memorabilia, history, and stories celebrating the groundbreaking strides made by this organization.”

Sports Thinking


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