Skip to main content

NELSON Worldwide partnered with American internet and aerospace entrepreneur Jeff Bezos’ commercial space flight company, Blue Origin, to design a new headquarters in Kent, Washington. The growing company needed a facility fit for revolutionary work, and a campus that would attract and retain talent in the highly competitive Seattle market.  

Working inside a unique, tinsel dome structure, our team created a mezzanine that houses private offices for the C-suite, while also adding dimension to the overall floorplan. Under the mezzanine lives a vibrant café and community gathering place. Also centric to the entry and community spaces is a full-scale mock-up of a lunar lander, designed and built by Blue Origin. This landmark celebrates the company’s work and provides a daily reminder of aspirations and purpose for employees. 

Located in a secluded area, the campus with 1,500 employees needed extra on-site conveniences. The amenity-rich environment features an in-house gym, bike storage, and a dedicated walk-up window for online food orders. Durable materials are used throughout to accommodate the facility’s dog-friendly atmosphere and children’s play area attached to conference rooms offers a convenience to impromptu meetings for working parents.  

Wayfinding in this large U-shaped facility was key, so the team established a logical neighborhood layout with each department coded by color. A vibrant palette of orange, yellow, blue, and gray tones mimics the experience of a rocket launch from earth to sky and space and orients users in each part of the building. Ultimately, our team delivered a creative and professional headquarters for Blue Origin that will be able to attract and retain talent while also providing them the tools necessary to craft the future of space travel. 

Expertise